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The World of Volcom Stone | Oct. 5th | Paris

Last Saturday 5th of October, Volcom Clothing hosted an afternoon celebrating the brand and its unique values in Paris.

"The World Of Volcom Stone" showcased the international première of Veeco’s latest film "True To This" , a skateboarding demo and a concert of the band Black Bananas. All this was for free as per usual.

The public could interact at some DIY stations with Volcom employees, to have some tee shirts screenprinted, some hats customized, some buttons stamped…get creative with the copy machine, and of course walk away with a million more goodies.

Some skate obstacles were especially made for the event and were also open to skate for everyone and soon a couple of good tricks got landed by local Frenchmen such as Robin Bolian or Jerôme Prefot.

At around 6 pm things went crazy with the Pros taking over the course. The Volcom Skate Team includes some of the best skateboarders on the planet…and with such heavy hitters the demo went nuts.

The skateboard team in Paris consisted of back to back Skaters Of The Year (voted by Thrasher Magazine) David Gonzalez and Grant Taylor, legend Rune Glifberg, superhuman Colin “Spider” Provost, Kingpin’s European favorite Eniz Fazilov, Belgian prodigy Axel Cruysberghs, all terrain shredders Alain Goikoetxea and Ben Raemers, and local team rider Vincent Coupeau, Dennis Busenitz was also present but injured.

The demo started full force with the two SOTY David Gonzalez and GT flying around; unfortunately Colin got hurt during the first minutes of the demo while landing a massive fs ollie, slaying the quarter pipe at the same time, adding some gnarlitude to the thing.

The crowd went wild with all the tricks landed, and then Axel and Eniz together closed the session on the stone obstacle respectively with a fs flip revert and a huge fs 360.

It was then time for the World première showing of "True To This" a sequel to the iconic Volcom film from 1991 "Alive We Ride" - a celebration of America’s First Boarding Company.

Ryan Immegart, Volcom VP of Marketing, introduced the movie on stage and then everyone enjoyed some raw skateboarding, surfing and snowboarding with another killer soundtrack. We won’t reveal any more spoilers here, as the film will drop publicly in March 2014.

Snowboard team riders Arthur Longo, Pat Moore and Elena Hight were also there having a good time, Spanish slasher Gony Zubizarreta also made the trip together with our friends and employees from Volcom from all around the world to celebrate.

The afternoon ended with the Black Bananas, the unclassifiable US band combining genres from psychedelia to metal, spearheaded by creative genius Jennifer Herrema.

So many things happened so fast…soon everyone was straight out into the nightlife, because coincidently the same night, the Parisian city event "Nuit Blanche" was on in all streets and plazas. This means everything was open late and everyone was wearing white. And partying.

That was a night to remember!

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Grant Taylor Frontside Ollie

Grant Taylor Frontside Ollie

Eniz Fazilov Alley Oop

Eniz Fazilov Alley Oop

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Bruno Gujer | Ryan Immegart

Bruno Gujer | Ryan Immegart

WORLD_OF_VOLCOM_STONE_740eng

When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the “Youth Against Establishment” style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.

world_of_volcom_black_bananas


Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: «Youth Against Establishment». Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond.

The goal of Volcom is to provide clothing to people who share our passion for art, music, film, skateboarding, surfing and snowboarding. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort results in everything from the ever-growing «Let the Kids Ride Free» contest series to the high-profile « Volcom Pipeline Pro» and «Volcom Fiji Pro» surf competitions.

Volcom’s belief that «the only constant is change» defines our willingness to embrace the complexity and diversity that exists in the world and our ability to apply it to our overall creative output. It also speaks of our open-minded approach to business and life in general. This flexible outlook enables Volcom to take on many meanings and stay relevant on many levels.

Our products (which include streetwear, boardies, denim, swimwear, footwear, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The environmentally conscious V.Co-Logical Series, the rider-collaborative V.Co-Operative Series and the Featured Artist Series are just a few of Volcom’s premiere product collections. With designs for men, women and youth, we create clothing that not only exemplifies our lifestyle, but enhances the ability to live it.

Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner.

Aktuelle Nachrichten + Videos

Music
Week 2: The High Curbs "Empty Bottles" | Volcom Cyber Singles Club
Burger Records x Volcom present Cyber Singles Club, features music from the newest breed of Burger Records stars in the making, recorded exclusively at Volcom Studio, and will be released for free download & streaming every Monday for 20 weeks beginning April 17th. Make sure you grab the 1st week's download - The Side Eyes "Cat Call" Week 2: The High Curbs - "Empty Bottles" Empty Bottles by The High Curbs Having arrived from the Inland Empire like a wild fire, The High Curbs have been busier than ever. But how did it all start? Before they ever worked with Burger Records (Burger released The High Curbs second full length, Marcelo Cleveland on cassette in July 2016), the band were already fans... initially connected through the internet. "Literally, if you have Soundcloud, then you know Burger Records" explained singer Eduardo Moreno, "that's really it." Meeting Sean and Lee and the Burger Records crew in person didn't take much more effort either. "We just went in the store and annoyed the shit out of them... we would just walk in and ask them if they have any shows you could throw us on?". It's much harder to ignore someone in real life as opposed to pestering them on social media... "That [social media] doesn’t work" the band all agreed. It also helps to make friends with other bands on Burger. "Be friends with a band that's on Burger and tell them to record you", said Eduardo. "That's what we did," added drummer Aaron Korbe. The band recorded their debut self-titled EP with Facundo Bermudez, better known as Cundo, who sent Sean the recordings that first put The High Curbs on Burger's radar. But admittedly "things got lost in the shuffle for a year or two" remembered Sean and The High Curbs would go on to self release that EP as well as their follow up full length, Weight Problems. But The High Curbs persistence would pay off. They recorded their second full-length with Audacity's (one of the original bands on Burger Records) Matt Schmalfeld, who then sent the recordings to Sean who thought "they ruled" and "that's when The High Curbs became part of the Burger Fam!" he exclaimed. Part of the NOW SOUND of Burger Records today, The High Curbs hit the Volcom Studio to record a brand new song for the Cyber Singles Club. Entitled "Empty Bottles", the song's about being on tour and is a full blast of garage-punk rock and roll that shows why the band are ready to hit the road every chance they get. As an added bonus, The High Curbs, also made a music video for the song.
Music
Week 1: The Side Eyes "Cat Call" | Volcom Cyber Singles Club
Propelled by singer Astrid McDonald's fierce vocal delivery over the muscular fury created from the brotherly band of shredders, Chris and Kevin Devine, and backed by the speedy hands of drummer Nick Arnold, The Side Eyes create a fury fitting for the message... no time spared for stupid cat calls.
Music
Run The Jewels Interview with Killer Mike & El-P
Volcom jumps in the bus with Run The Jewels to explore the connections between one of skateboarding's biggest brands and one of the hardest working groups in music. Ride shotgun through the minds of Killer Mike and El-P, innovators who refuse to participate in the status quo. Watch Killer Mike and El-P visit Volcom HQ in Costa Mesa before Coachella last year to get themselves fitted in some custom denim jackets and jeans, a look they've stuck with on stage since.
Surf
Surfing Freezing Waters North of the Arctic Circle with Leon Glatzer
Located north of Iceland and the Arctic Circle, tucked tightly in the frigid waters of the Norwegian Sea, lay Norway's Lofoten Islands. Known for excellent fishing, spectacular nature views (e.g., Northern Lights), the midnight sun, and Unstad, where it's not surprising when the air temperature is in the low 30s and the water temperature hovers around a mere 40 degrees. The quaint, small fisherman's village of Unstad is also home to one of Norway's best surfing spots. And even with the chilling temperatures, Unstad sees surfers from around the world showing up to surf the uncrowded waves, explore the region, and during the summer months, even have the opportunity to go for a midnight surf! This all sounded much-too-appealing to 20-year-old Costa Rican surfer Leon Glatzer when he had the opportunity to visit the northern islands of Norway. Leon, who ventured to Unstad to shoot a G-Shock commercial, said this trip was "nothing like I have ever experienced." A far departure from his tropical home in Central America where he doesn't need to wear a wetsuit, Leon had to pack thick fullsuits, booties, gloves, and head gear to battle Norway's freezing temperatures. Dive into this Q&A and photo feature below with Leon to hear first-hand about his experiences and favorite memories from his trip. Q&A with Leon Glatzer   How did you hear about this opportunity? Greg Martin (Friday Media Management ) gave me a call asking if I wanted to go to Norway for a G-Shock shoot. I couldn't believe it. Norway? That must be freezing! So I jumped on the opportunity right away. Did you guys wait for a swell before going or did there happen to be waves when you arrived? We waited for almost two months for the perfect swell and weather. It was a long two months because I wanted to go right away, but it's good that we waited because the waves were firing and the conditions were perfect. What was it like traveling to Norway? It was a really long journey to get there. We had to take four different flights due to the location we wanted to reach, which was the north part of Norway. Flying over all the mountains covered in thick snow and ice blocks floating in the water was one of the most amazing visions for me especially coming from Costa Rica. I questioned myself: what have I got myself into? What gear did you have to pack for this trip and surfing in the snowy conditions? I packed loads of socks and gloves. Also, waterproof pants, jackets, and boots (which had to be waterproofed). Wetsuit thickness was a 5/4, but I had three of them so I could put a dry one on every session. How were the waves, water temp, locals, etc.? The waves were pumping 4-7 foot, perfect glassy lefts with light offshore winds. Water temperature was 36 degrees, pretty much freezing temperature. There was one or two locals that I surfed with and they really nice people and were super stoked that I was there. It's a really small surfing scene, which is cool. The place I surfed is called Unstad and is pretty much all rocks on the bottom and no sand until you get to the beach. What was the town like? The town was small and intimate, and a complete fishermen town. Super friendly people everywhere and always reaching out to you for a conversation. It was nice talking with different people and sharing the reason for my trip and hearing their stories and the history of the town. Any interesting food or cool local spots? The food was amazing. We ate whale stew almost every day. There wasn't really any local spots or localism because the town was so small, which was a breath of fresh air. Every place was a local spot! What was your favorite part of the trip? My favorite part of the trip was the first day I woke up and had no idea how the waves were going to be. We pulled up to the spot and it was absolutely firing. Surfed for four hours straight. After four hours, I basically had to crawl to the car because my feet were completely frozen and I couldn't walk at all. I finally arrived to the car and the crew started laughing their asses off at me!   Photos by Hallvard Kolltveit Words by Leon Waiting for the fishing boats to deliver the goods. Late afternoon walk to search for more waves. Watching the sun slowly coming up and touching the cliff, filling the freezing habitat (including myself) with some warmth! Tried to catch as many waves as I could in order to keep my body temp up, and of course, enjoy the experience. I can only imagine how cold the water photographer must have been. Sorry, dude! It was so nice to stay in this mystic town with the fresh smell of fish every morning! The locals said they don't even notice the smell anymore, but to us tourists, the smell was strong. My face is completely frozen. The photographer said smile, but it was impossible. Simple air right in front of the only forest located in Unstad. Such a surreal vision watching a perfect left peeling next to a hefty mountain covered in snow. Nothing like I have ever experienced. Sunset, nicest time of the day in Norway. The way the light goes in between the mountains makes the colors so fascinating. The water is as dense as a river, and as cold, too! One of the coolest fishing towns in the world, despite the cold, the fishermen have the biggest smiles on their faces. All this rubber makes me feel like I'm wearing the Iron Man suit. Ready for anything! This silent and deserted location gives you an opposite receptivity. Feels like there is a big mass surrounding you. Being from the tropics, this is the most unbelievable view I have ever seen. This picture says it all: team work! Wishing the walk back to the hot shower wasn't this long! Only this you see in Norway. Fire in the sky! The only road you never get bored of. Every route, every corner, every curve you take, there will always be a smile on your face. Mass energy, forms, and colors floating above. I thought it only existed in the movies. Coldest and most challenging paddle anyone will ever experience. Battling with three inch snow covering my board. Exploring has no end in this world. In freezing water temperatures you find obstacles like this! Every mountain I saw I wanted to snowboard from the top into the sea. In the Arctic, we walk to the surf in knee-deep snow instead of sand. Until next time, Norway!
Surf
Searching for Surf & Shaping Surfboards in Morocco
In Morocco, 30 kilometers south of Casablanca lies the small town of Dar Bouazza, home to fisherman, farmers and the country's best left-hand break. Drawing surfers from around the globe in search of exotic empty waves, Dar Bouazza is also home to a sizable lot of surfers who have been drawn to it's wave that on a good day will run for over 500 meters. On his recent trip to Morocco, our friend Carson Myers, who can usually be found shaping boards in Hawaii, was himself lured to Dar Bouazza where he could spend a couple weeks surfing, shaping and exploring. "Going there I was thinking that I could bust out a board in one or two days just like back home. Little did I know that it would be like building a board in your back yard..." Kai Shapes, the only local surf shop in Morocco that is shaping boards were generous hosts that turned their shaping room over to Carson where he quickly realized that there would be some challenges to his normal process. "I had all my tools to shape the board but none for the other steps that go into completing a finished board. For example when we laid up some fiberglass to make some glass ons we didn't have a clean piece of glass but instead a piece of plexiglass. So when it came time to remove the panel from the glass, we had to use a metal spike to pry it off. And instead of cutting the fin templates out with a jig saw all we had was a metal disc grinder." Over the course of the ten days it took to completely finish his board (normally a two-day process back home), Carson spent the rest of his time surfing and discovering the town and local culture. "Unfortunately for us the waves weren't ever really going off. The beach break right in front of our house was usually our go to spot. Most of the time it was a little bit over head, glassy and peeling for 50 meters left and right." While he may not have scored the best waves, journeying to a far-off place with a solid group of friends and the new found appreciation for those who facing the challenge of bringing the craft of shaping to foreign lands and making surfing accessible for the community, made for a trip that will not be soon forgotten. "I am really appreciative of everyone who blessed me with their time and expertise on this trip. Kai Shapes, especially Scott and the guys at the shop. Zach Trein for the fins and my whole connection to Morocco and of course Josh Cohen for the photos and being an above par travel companion." The shaping room at Kai Shapes Carson in a pair of the Stranger chinos, the perfect pants for those in journeyman mode Using the disc grinder to cut the fin templates Prying the panel off the plexiglass Fun little acetone bath The finished product. Morning at Jack Beach. This is where we surfed mostly. Not really A+ surf but with just you and your friends out it's hard to beat. The local market. My favorite way to shop. Super fresh. Keep up with Carson on his Instagram @myerssurfboards and grab a pair of Volcom Stone Made chinos for your next adventure.
Surf
A Candid Photo Journal: Puerto Rico w/ Noa, Yago, Droid, Mauro
Puerto Rico has been an increasingly popular destination for surfers around the world ever since the 1968 World Surfing Championships were held there, and for good reason. Along with the hundreds of reefs, points and tropical beaches, favorable winds to the north, and crystalline blue water, its diverse natural scenery and renowned traditional cuisines make this Caribbean island a favorite among many. As a surfer, you're focusing most on the waves. But what other advantages does Puerto Rico have? Crowds? Those are ubiquitous these days, so we can throw that out. Hazards? There are always a couple. But when you go down the list of notable spots, from Parking Lots to Maria's to Los Tubos to Middles to Aviones (the list goes on), you're sure to score some waves any season you visit. Right? Wrong. Maybe that's right, but not for Noa Deane, Yago Dora, Andrew Doheny, and Mauro Diaz. Noa, Yago, and Andrew recently travelled to Puerto Rico to meet up with Mauro (who lives in PR) and Richie Olivares (Volcom's Global Surf Team Manager) to try and score some clips for a new edit. After driving around a ton searching for waves, taking a mini jet to a neighboring island, and returning to the same fruitless conditions, the boys needed to shift their focus. And they did. When you have a diverse group like this, you are never bored. From Noa's 'welcome to the team' surprise, to the sharpie incidents, to the Pelican Man, there was no shortage of memorable times. See below for a Q&A from the guys, along with a selection of behind-the-scenes and lifestyle film photos from photographers Tom Carey and Scott Stinnett. WEIRD? Meeting the Pelican Man, who literally could talk to the pelicans and tell them what to do, seriously. I guess he was featured on the National Geographic cover once. He would rescue wounded pelicans and by the time we met him he had a full flock under his wing. CREW? Droid and Noa were inseparable the whole trip, constantly making music, writing songs, playing guitar. While Yago would just quietly eat his candy and then boost eight foot airs. Mauro was just soaking it all in and was stoked to be there. FOOD? Meal of the trip was Pinchos? Peenchos? I dunno how to spell or pronounce it, but it's basically sketchy 'chicken' on a stick and sold on the side of the road. DRINK? Drink of the trip was Pina Coladas! So many Pina Coladas. FAVORITE? Favorite moment of the trip was when everyone conspired to welcome Noa to the team by smashing a pie in his face. So while Noa, unknowingly, jammed out on his guitar, Yago snuck up behind him with a pie and smashed it in his face! I think Richie yelled "welcome to the team, grom!" and then Noa smeared more of it all over his face and started chugging whip cream while everyone cheered. It was great. SHARPIE? If you fell asleep early enough, Noa and Droid would hunt you down with a sharpie and vandalize your face. I think Nate Leal got the worst of it. SURF? It was full moon when we were in Tortola and the main spot we surfed the whole trip was in front of a shanty bar called Bombas, which was literally held together by string and beach wood and halfway underwater already. It looked like a big enough wave would knock the whole thing down. They had a legendary party on the night of the full moon and they were serving some beverages that made us hallucinate. It was wild!   Below photos: Tom Carey Camera: Canon AF35M & Disposable Cheers, mon! Yago, Noa, and Droid taking down some Red Stripes pre-flight. Beer of choice for El Caribe. Droid loves to sleep. Is he sleeping here? Here's Noa wondering the same thing. Small planes are convenient (and sketchy) when you need to jump from island-to-island to search for waves. Grid-locked! You can bet on Yago to always be prepared for a surf. We also discovered he always has extra fin keys. Good man to bring on a trip! Tradewinds in Puerto Rico can sometimes make for chilly weather. But Tradewinds or not, sunny or cloudy, Noa is always rockin' his favorite jeans. Mauro Dora and Yago Diaz?! Surf trips sound so fun, right? Especially to places far from home, and they are. But, people forget it's full of multiple airports, long car rides, lack of sleep, and sometimes getting skunked on waves. Here's Droid at the culmination of it all. Noa trying to make the car rides a little more entertaining for the group. After flying-high all week, Yago indulges on a couple glasses of vino on his last night of the trip. Nate Leal and Scott Stinnett (background left & right), are the go-to filmers for the Volcom Surf Team. These dudes are always on it! What we can take away from this photo is that more sunscreen was needed! Yago channeling some Tony Alva? Scott Stinnett. Cops are always on the lookout. "Yeah, it's a bit windy, but..." Sleeper boy. Noa knocked out from rocking too hard and drinking too much water. Droid's bringing back the classic Black Fly's look. Y'all been to Pusser's? Phone rings... "It's Ozzie! Oh, snap, my rent's due!" House view. Droid sometimes sleeps with his eyes open. It's creepy, but pretty funny! Yes, airports are full of freaks! The name of this airplane is quite accurate. Whatever you do, don't look down! Scared, psyched, confused, or all the above? Touchdown! This place ruled. Yago always packing the late night snacks. This dude loves chocolate. Droid rockin' the Mag Vibes Stoneys and Yago rockin' the Macaw Mods! Mauro Diaz is always Gozando! (Having a good time.) Noa greeting the Shark's Cove of the Caribbean! Why did we have a fart machine? Who knows. But when you play this thing through a mini amp, it will have you in tears. This literally went on for a couple hours... Nate, bummed his phone broke and couldn't Tinder. The pie in the face wasn't enough, and Noa wanted more! Noa making Richie and Droid some tasty treats. Egg in hole? Egg in basket? Whatever it was, it ruled. Noa loves to prank people, and here is proof! So, don't fall asleep before him. Looks like Tom Carey didn't get the message. Checking emails? On Instagram? Whatever, it's too late for photos. Noa's first boards with the Stone! Yes, Droid sleeps with his guitar, day and night. Below photos: Scott Stinnett Cameras: Yashica T4 and Widelux Boarding the mini jet. Yago's candy stash. Airport lobby jam sash with Droid and Noa. Maybe just Droid. Droid, zorched. Beers and champagne. Why not?! Seriously lost! Tom Carey trying to figure out where they are while Noa sleeps one off. Mind surfing. We did that a lot due to the lacking of waves. Few spots had potential, and we found some fun waves, but not a ton. Everyone wants a photo with Droid. Mauro Diaz. Checking this spot called Middles, which had a couple waves on offer. Yago Dora. This is Tortola. And it's an amazing place to visit. Free samples of Pina Coladas on the house! Noa and Droid. This was the last night in Puerto Rico. Full crew! These rocks were super sharp, but made for some cool, Mars-lookin' landscape. Droid and Noa taking in the amazing view we had. What a way to wake up. Droid. Yago, the pelican whisperer. OK, Noa is a pelican whisperer, too. Yago, Noa, Droid, trying to write some songs in the lobby. You can see Droid here has taken a new approach to the word "downtime." Downtime again with Droid. Cool path we found to some waves! Droid resting his eyes. Droid jam session. Droid sleep session. Yago with somewhat of a swan dive. Noa and Droid hanging out on the porch of our spot. Found a dude who was driving this and asked if we could take some pictures with it. He was stoked, and more than willing to let us do it. Thanks, man, this is rad! So sick. Sincerely, yours truly. The Pelican Man hooked us up with some free lessons on how to care for them and feed them. It was actually pretty cool, and Noa and Yago turned out to be experts at the trade. Noa mid-jump, or fall, or step-off, or whatever. Not a very enthusiastic jump, but we'll take it! Buddies. Noa and Yago enjoying the Caribbean. Cool angle of Yago floating in the sea. Yago. Mauro showing us some spots. Room with a view! Yago. See you, dudes, next time!   Related stories: Indo Boat Trip with Volcom Surf Team - Candid Photo Journal Episode 3 of Welcome To Water, Indonesia - Candid Photo Journal Hawaii Campaign Shoot - Candid Photo Journal