To us, boarding isn’t just a weekend activity or momentary thrill. It brings us a sense of freedom, but more importantly a healthy and active lifestyle. These are also the building blocks of B4BC-Boarding for Breast Cancer, a non-profit foundation that brings awareness, education, support, and early-prevention to individuals and communities. Their ultimate vision is to celebrate life at every turn, both on and off a board and to inspire youth into positive styles of living. Today we get to talk to our snowboard team rider Elena Hight, who is a B4BC Snow Ambassador, along with Coco Ho, our surf team rider.
How long have you been affiliated with B4BC?
Elena: I have been an ambassador for B4BC for about 3 years.
Out of all the organizations , why have joined this on? What attracted you to B4BC?
Elena: I was attracted to B4BC because of their mission to not only educate young people about breast cancer and how it can effect them, but how B4BC believes that preventing breast cancer begins with living a healthy, active lifestyle. I truly believe that living a healthy, active lifestyle is the key to fighting so many diseases that can negatively effect our health, so I was very excited to partner with an organization that is actively spreading that message.
Has breast cancer effected anyone close to you?
Elena: I have been lucky enough to not have been effected by breast cancer in my lifetime yet.
Name one female in the world you look up to/highly respect and why?
Elena: I am extremely inspired by Serena and Venus Williams. They both overcame so much adversity to become the incredible worldwide known athletes they are today. I think its very admirable how they have taken their athletic careers to the next level and inspire women today on so many levels.
Which female in the world do you look up to and highly respect?
Coco: Thats so hard to choose! Beyonce and/or Sharapova for a lot of the same reasons-
I love their style in what they do (simply the best!) Their ambition and passion for winning or
being the best is present but not over bearing. They are stylish and super feminine when the
time is right. They live their lives publicly in the most professional way. The perfect girls in my eyes.
Because no style makes you feel as good as one that’s created for a good cause, Volcom snow has partnered up with Boarding for Breast Cancer to offer our limited edition outerwear. Not only do these exclusive pieces include a unique B4BC print specifically designed to raise awareness, we will support your purchase by donating $1 to the foundation for each garment sold. It’s a simple way to make your day on the hill that much more meaningful.